Not All Video is Created Equal
The investment in video can no longer depend solely on a creative endeavor. It needs to be analyzed, measured and validated as effective.
In other words, it must work.
Knowing how a series, ad, newscast, movie or user-generated content connects with the audience has always been a crucial missing piece.
Test screenings, surveys and content moderators are costly, time-consuming and limited in the amount of video they can review. And, most importantly, they cannot answer the ultimate question of why does one video resonate with the audience while another falls short?
That fundamental question of resonance can finally be answered with a pioneering technology that uses the power of artificial intelligence and machine learning.
AI that Analyzes Video With Human-Like Perception
DIALOGUE + music
How are dialogue and music choices resonating with your audience?
Theme
Emotions
Subjectivity
Complexity
Words per minute
Soundtrack / Score
CHARACTERS
Which characters/talent are the most compelling on screen?
Character 2
Character 1
RESONANCE
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Our platform offers quick, objective insights about why content works, or doesn’t, whether it’s a film, a network series or a single news broadcast
- 100
- 100
DIALOGUE + MUSIC
-77
34
100
100
- 100
- 100
-44
78
CHARACTERS
100
100
KNOW WHAT WORKS
LIGHT + COLOR
How effective are your lighting choices and color palette?
HORIZON
GREY CHATEAU
QUICKSILVER
SQUIRREL
ANTIQUE BRASS
SEPIA
PACING + MOVEMENT
What editing and camera choices hold your audience’s attention?
Setting
Shots Per Minute
Visual Diversity
Rate of Motion
RESONANCE
Resonance AI can ingest thousands of hours of video and rapidly deliver its impact on your audience, helping you make quick, informed decisions
color + light
- 100
- 100
-23
52
100
100
pacing + movement
- 100
- 100
65
91
100
100
THE TIME IS NOW
Resonance AI
Resonance AI Intro 2021
Resonance AI Analysis for Narrative
Resonance AI Introduction
Resonance AI Interview With TVOT
Our CUSTOMERS & PARTNERS
LEADING IN THE INDUSTRY
INDUSTRY-LEADING VIDEO AI
The most comprehensive analysis of video available
HIGHLY CUSTOMIZABLE
See only the analysis that’s important to you
BUILT FOR MEDIA, BY MEDIA
A team of media veterans, AI innovators and pop culture junkies
RAPID SCALEABILITY
Experts at handling raw data and sudden expansions
ENRICHES EXISTING WORKFLOWS
Seamless, secure integration to receive your data
UNMATCHED EFFICIENCY + ACCURACY
Successful head-to-head matchups against multiple leading competitors
INNOVATIVE MEDIA VETERANS
BUILT FOR MEDIA, BY MEDIA
01
LEADERSHIP
Tom Chiarella
CEO, Co-Founder
I have had a lifelong passion for technology, great product design, delighting customers and building innovative businesses.
My great fortune led to being a co-founder and chief executive of Questra, one of the first large-scale (Internet of Things) companies, along with significant time spent at companies like General Electric and Xerox
What we’re now doing at Resonance AI, though, is the most exciting work I’ve ever been a part of.
Using AI to look at video like a human would, but on a vast scale, marries nuance with immense processing power, allowing for applications that touch every aspect of video, from greenlighting new content to online moderation.
The creation and consumption of video continues to explode globally, and we see Resonance AI as an essential tool in understanding not only what is being watched, but who is watching it.
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RANDA MINKARAH
President/COO, Co-Founder
I have spent almost 20 years advancing the
industries of media and advertising, leading
strategic planning, developing new revenue
streams and executing multiplatform initiatives
for both traditional and digital media
properties.
Prior to Resonance AI, I was the SVP of
Revenue and Business Development for Fisher Communications, an integrated media
company with television, radio and web
properties.
As technology kept progressing, I began to
realize that both media and advertising faced
a serious lack of decision-making based on
data.
This is what inspired the founding of
Resonance AI.
We harness artificial intelligence and machine
learning to get to the heart of the questions
that these industries are trying to answer,
which is how to attract audience, retain that
audience and increase revenue.
Knowing what media and advertising truly
need, and providing those crucial insights
based on data, is how Resonance AI is
helping them thrive heading into the future.
01
LEADERSHIP
FOLLOW
Board
Tom Chiarella
Randa Minkarah
Paul Stahura
Melinda White
ADVISORS
Tim Hanlon
Founder and CEO The Vertere Group
Thomas O'Brien
President
The Weather Channel
Former Fox SVP
Senior Media Consultant
Sherry Brennan
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ADVISORS
Barbara Ford Grant
CTO at Meow Wolf
Founder SurfD
Dr. John Owens
Associate Professor,
Univ of Cincinnati — CCM
KNOW YOUR AUDIENCE
GROW YOUR AUDIENCE
KEEP THEM WATCHING
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IN THE NEWS
INNOVATIVE INSIGHTS