True MEasuremEnt of Content performance for Broadcast TV
BEACON
Content Power measures how well programming draws and retains audience.
This is calculated by computing the proportion of active viewers in a market that viewed the program, then factors in how much of that audience completed the program.
This metric is scaled from 0-100, and higher scores correspond both to greater market share and audience engagement.
Beacon Provides Daily Insights Into How Content Truly Performs on Broadcast TV in the Top 75 Media Markets
5 Million Televisions and 100 Million Data Points Tracked Daily to Create Genuine, Precise Measurements
Know What Your Audience Wants With Comprehensive Analytics