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True MEasuremEnt of Content performance for Broadcast TV

BEACON

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Content Power measures how well programming draws and retains audience.

 

This is calculated by computing the proportion of active viewers in a market that viewed the program, then factors in how much of that audience completed the program. 

 

This metric is scaled from 0-100, and higher scores correspond both to greater market share and audience engagement.

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Loyalty measures how well programming retains its audience from previous airings.

 

Weights are assigned to previous episodes based on their recency and then the program is scored based on much of those past audiences returned for the newest airing.

 

This metric is scaled from 0-100, taking into account both intermittent and regular viewing behaviors without penalizing growth.

Beacon Provides Daily Insights Into How Content Truly Performs on Broadcast TV in the Top 75 Media Markets

5 Million Televisions and 100 Million Data Points Tracked Daily to Create Genuine, Precise Measurements

Know What Your Audience Wants With Comprehensive Analytics