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True MEasuremEnt of Content performance for Broadcast TV

BEACON

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Content Power measures how well programming draws and retains audience.

 

This is calculated by computing the proportion of active viewers in a market that viewed the program, then factors in how much of that audience completed the program. 

 

This metric is scaled from 0-100, and higher scores correspond both to greater market share and audience engagement.

Beacon Provides Daily Insights Into How Content Truly Performs on Broadcast TV in the Top 75 Media Markets

5 Million Televisions and 100 Million Data Points Tracked Daily to Create Genuine, Precise Measurements

Know What Your Audience Wants With Comprehensive Analytics