Aug 17, 20202 minDisney's 'Mulan' Gambit Shows the Need For AIFor many years people have been predicting the end of movie theaters. And while that end has yet to come, it’s clear that once we return...
Aug 10, 20202 minWhat Netflix Speed Controls Mean For AI AnalysisNetflix, who remains at the top of the streaming food chain, could absolutely be in the “If it ain’t broke…” state of mind, but instead...
Aug 4, 20202 minWhat do Young Adults Actually Want to Watch? AI Has AnswersWhile creating new movies seems like something that only used to happen, there are still studios out there who are looking to get back...
Jul 27, 20203 minWhy AI is the Perfect Tool for Generation StreamAt some point everyone realized that this whole internet thing wasn’t just a fad. It would forever be a way we communicate. And if we’re...
Jul 21, 20202 minWill a British Show Succeed in America? AI Can Find OutWhen it comes to major streaming services with the potential to upend the whole landscape, we have reached the last big one, at least for...
Jul 14, 20203 minHow Resonance AI Has Helped TV Anthologies SucceedIt wasn’t that long ago when the idea of a season-long anthology series seemed quite novel. Telling an entire single story over the...
Jul 7, 20202 minWhat does it Mean to Create Essential Viewing?Netflix is thriving. You’ve seen plenty of articles that highlight this, but it is undeniable that even if it is coming off the bingeing...
Jun 30, 20202 minTikTok Wants to Get Into Ads, the Platform Needs AI. The world of advertising, like the world of almost everything, is changing. One of those major leaps is the unveiling of TikTok for...
Jun 24, 20202 minTV OPTIONS ARE GROWING... BUT VIEWERS ARE SHRINKINGNo one knows when the COVID pandemic will end, but looking at recent viewer metrics, the sit-at-home-and-binge trend seems to be wearing...
Jun 8, 20202 minAI for TV Promotion: The Merging of Art and ScienceLooking back on all the Creative Services or Promotion Directors I have known in the media industry, I would venture to say that all of them
Jun 1, 20203 minHow youtube Can Start Earning TV ad DollarsHave you watched a video on Youtube today? If the answer is yes that is not super surprising. The video behemoth says that about two...
May 27, 20203 minHow Will ApPle TV+ Survive the Streaming Wars?Early last year, if you’d asked which platforms were going to win the streaming wars, you’d hear a dozen different answers depending on...
May 19, 20203 minThe Streaming Wallet Strain Is hereNext week we’re seeing the launch of HBO Max. Less than two months after that, NBCUniversal’s Peacock behemoth makes its full public...
Apr 28, 20203 minTV Advertising Will Survive COVID-19, With The Right ToolsIf you go looking, there's no shortage of articles claiming that TV is dead. This is nothing new, of course. TV has been on life support,...
Apr 21, 20203 minWithout New Content, Studios Start Raiding The VaultAt the beginning of the year it was business as usual. Production companies were churning out fresh content for the myriad places that...
Apr 14, 20203 minHow To Win News Audiences During COVIDWinning news audiences during a pandemic requires a new, reliable measurement. But how do you measure the impact of your COVID-19...
Apr 7, 20203 minHow Much Will You Pay For A Movie On-Demand?As COVID-19 continues to upend the world, the decisions that are being made in media are now clearly setting up a new template that will...