Disney's 'Mulan' Gambit Shows the Need For AI
For many years people have been predicting the end of movie theaters. And while that end has yet to come, it’s clear that once we return...
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Aug 10, 20202 min read
What Netflix Speed Controls Mean For AI Analysis
Netflix, who remains at the top of the streaming food chain, could absolutely be in the “If it ain’t broke…” state of mind, but instead...
Aug 4, 20202 min read
What do Young Adults Actually Want to Watch? AI Has Answers
While creating new movies seems like something that only used to happen, there are still studios out there who are looking to get back...
Jul 27, 20203 min read
Why AI is the Perfect Tool for Generation Stream
At some point everyone realized that this whole internet thing wasn’t just a fad. It would forever be a way we communicate. And if we’re...
Jul 21, 20202 min read
Will a British Show Succeed in America? AI Can Find Out
When it comes to major streaming services with the potential to upend the whole landscape, we have reached the last big one, at least for...
Jul 14, 20203 min read
How Resonance AI Has Helped TV Anthologies Succeed
It wasn’t that long ago when the idea of a season-long anthology series seemed quite novel. Telling an entire single story over the...
Jul 7, 20202 min read
What does it Mean to Create Essential Viewing?
Netflix is thriving. You’ve seen plenty of articles that highlight this, but it is undeniable that even if it is coming off the bingeing...
Jun 30, 20202 min read
TikTok Wants to Get Into Ads, the Platform Needs AI
. The world of advertising, like the world of almost everything, is changing. One of those major leaps is the unveiling of TikTok for...
Jun 23, 20202 min read
TV OPTIONS ARE GROWING... BUT VIEWERS ARE SHRINKING
No one knows when the COVID pandemic will end, but looking at recent viewer metrics, the sit-at-home-and-binge trend seems to be wearing...
Jun 8, 20202 min read
AI for TV Promotion: The Merging of Art and Science
Looking back on all the Creative Services or Promotion Directors I have known in the media industry, I would venture to say that all of them
Jun 1, 20203 min read
How youtube Can Start Earning TV ad Dollars
Have you watched a video on Youtube today? If the answer is yes that is not super surprising. The video behemoth says that about two...
May 27, 20203 min read
How Will ApPle TV+ Survive the Streaming Wars?
Early last year, if you’d asked which platforms were going to win the streaming wars, you’d hear a dozen different answers depending on...
May 18, 20203 min read
The Streaming Wallet Strain Is here
Next week we’re seeing the launch of HBO Max. Less than two months after that, NBCUniversal’s Peacock behemoth makes its full public...
Apr 28, 20203 min read
TV Advertising Will Survive COVID-19, With The Right Tools
If you go looking, there's no shortage of articles claiming that TV is dead. This is nothing new, of course. TV has been on life support,...
Apr 20, 20203 min read
Without New Content, Studios Start Raiding The Vault
At the beginning of the year it was business as usual. Production companies were churning out fresh content for the myriad places that...
Apr 13, 20203 min read
How To Win News Audiences During COVID
Winning news audiences during a pandemic requires a new, reliable measurement. But how do you measure the impact of your COVID-19...
Apr 6, 20203 min read
How Much Will You Pay For A Movie On-Demand?
As COVID-19 continues to upend the world, the decisions that are being made in media are now clearly setting up a new template that will...
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