Not All Video is Created Equal
The investment in video can no longer depend solely on a creative endeavor. It needs to be analyzed, measured and validated as effective.
In other words, it must work.
Knowing how a series, ad, newscast, movie or user-generated content connects with the audience has always been a crucial missing piece.
Test screenings, surveys and content moderators are costly, time-consuming and limited in the amount of video they can review. And, most importantly, they cannot answer the ultimate question of why does one video resonate with the audience while another falls short?
That fundamental question of resonance can finally be answered with a pioneering technology that uses the power of artificial intelligence and machine learning.
AI that Analyzes Video With Human-Like Perception
DIALOGUE + music
How are dialogue and music choices resonating with your audience?
Theme
Emotions
Subjectivity
Complexity
Words per minute
Soundtrack / Score
CHARACTERS
Which characters/talent are the most compelling on screen?
Character 2
Character 1
RESONANCE
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Our platform offers quick, objective insights about why content works, or doesn’t, whether it’s a film, a network series or a single news broadcast
- 100
- 100
DIALOGUE + MUSIC
-77
34
100
100
- 100
- 100
-44
78
CHARACTERS
100
100
KNOW WHAT WORKS
LIGHT + COLOR
How effective are your lighting choices and color palette?
HORIZON
GREY CHATEAU
QUICKSILVER
SQUIRREL
ANTIQUE BRASS
SEPIA
PACING + MOVEMENT
What editing and camera choices hold your audience’s attention?
Setting
Shots Per Minute
Visual Diversity
Rate of Motion
RESONANCE
Resonance AI can ingest thousands of hours of video and rapidly deliver its impact on your audience, helping you make quick, informed decisions
color + light
- 100
- 100
-23
52
100
100
pacing + movement
- 100
- 100
65
91
100
100