Not All Video is Created Equal

The investment in video can no longer depend solely on a creative endeavor. It needs to be analyzed, measured and validated as effective.

 

In other words, it must work. 

 

Knowing how a series, ad, newscast, movie or user-generated content connects with the audience has always been a crucial missing piece. 

 

Test screenings, surveys and content moderators are costly, time-consuming and limited in the amount of video they can review. And, most importantly, they cannot answer the ultimate question of why does one video resonate with the audience while another falls short? 

 

That fundamental question of resonance can finally be answered with a pioneering technology that uses the power of artificial intelligence and machine learning. 

AI that Analyzes Video With Human-Like Perception

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DIALOGUE + music

How are dialogue and music choices resonating with your audience?

Theme

Emotions

Subjectivity

Complexity

Words per minute

Soundtrack / Score

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CHARACTERS

Which characters/talent are the most compelling on screen?

Character 2

Character 1

RESONANCE

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Our platform offers quick, objective insights about why content works, or doesn’t, whether it’s a film, a network series or a single news broadcast

- 100

- 100

DIALOGUE + MUSIC

-77

34

100

100

- 100

- 100

-44

78

CHARACTERS

100

100

KNOW WHAT WORKS

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LIGHT + COLOR

How effective are your lighting choices and color palette?

HORIZON

GREY CHATEAU

QUICKSILVER

SQUIRREL

ANTIQUE BRASS

SEPIA

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PACING + MOVEMENT

What editing and camera choices hold your audience’s attention?

Setting

Shots Per Minute

Visual Diversity

Rate of Motion

RESONANCE

Resonance AI can ingest thousands of hours of video and rapidly deliver its impact on your audience, helping you make quick, informed decisions

color + light

- 100

- 100

-23

52

100

100

pacing + movement

- 100

- 100

65

91

100

100

THE TIME IS NOW