Blog | Resonance AI

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2 days ago
2 min

What do Young Adults Actually Want to Watch? AI Has Answers

While creating new movies seems like something that only used to happen, there are still studios out there who are looking to get back in...

Jul 27
3 min

Why AI is the Perfect Tool for Generation Stream

At some point everyone realized that this whole internet thing wasn’t just a fad. It would forever be a way we communicate. And if we’re ...

Jul 21
2 min

Will a British Show Succeed in America? AI Can Find Out

When it comes to major streaming services with the potential to upend the whole landscape, we have reached the last big one, at least for...

Jul 14
3 min

How Resonance AI Has Helped TV Anthologies Succeed

It wasn’t that long ago when the idea of a season-long anthology series seemed quite novel. Telling an entire single story over the cours...

Jul 7
2 min

What does it Mean to Create Essential Viewing?

Netflix is thriving. You’ve seen plenty of articles that highlight this, but it is undeniable that even if it is coming off the bingeing ...

Jun 30
2 min

TikTok Wants to Get Into Ads, the Platform Needs AI

. The world of advertising, like the world of almost everything, is changing. One of those major leaps is the unveiling of TikTok for Bus...

Jun 24
2 min

TV OPTIONS ARE GROWING... BUT VIEWERS ARE SHRINKING

No one knows when the COVID pandemic will end, but looking at recent viewer metrics, the sit-at-home-and-binge trend seems to be wearing ...

Jun 16
3 min

Is AI the future of Movie Test Screenings?

There are so many aspects of the media industry that may forever change in the wake of COVID. Some have become pretty obvious, while ther...

Jun 8
2 min

AI for TV Promotion: The Merging of Art and Science

Looking back on all the Creative Services or Promotion Directors I have known in the media industry, I would venture to say that all of them

Jun 1
3 min

How youtube Can Start Earning TV ad Dollars

Have you watched a video on Youtube today? If the answer is yes that is not super surprising. The video behemoth says that about two bill...

May 27
3 min

How Will ApPle TV+ Survive the Streaming Wars?

Early last year, if you’d asked which platforms were going to win the streaming wars, you’d hear a dozen different answers depending on w...

May 19
3 min

The Streaming Wallet Strain Is here

Next week we’re seeing the launch of HBO Max. Less than two months after that, NBCUniversal’s Peacock behemoth makes its full public appe...

May 12
3 min

Categorizing TV News Stories Is Really Tough; We Figured Out How To Do It

A news story aired regarding the economic impact of closing schools during the Covid-19 virus outbreak. Is this a story about the economy?

May 5
3 min

Why Color Means So Much

Color and color science are foundational to the content creation process. There exist numerous sophisticated methods of managing and conveyi

Apr 28
3 min

TV Advertising Will Survive COVID-19, With The Right Tools

If you go looking, there's no shortage of articles claiming that TV is dead. This is nothing new, of course. TV has been on life support,...

Apr 21
3 min

Without New Content, Studios Start Raiding The Vault

At the beginning of the year it was business as usual. Production companies were churning out fresh content for the myriad places that we...

Apr 14
3 min

How To Win News Audiences During COVID

Winning news audiences during a pandemic requires a new, reliable measurement. But how do you measure the impact of your COVID-19 coverag...

Apr 7
3 min

How Much Will You Pay For A Movie On-Demand?

As COVID-19 continues to upend the world, the decisions that are being made in media are now clearly setting up a new template that will ...

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